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You work hard to get traffic to your website, and
even harder to get your lead or sale forms completed so it is usually
critical that you maximize the number of customers that complete your forms.
How can Smart-Form help?
Look at these Smart-Form features
specifically targeted at improving your form's completion rate, making sure
that your visitors finish your forms, more often!
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Drop-off Reporting
Our exclusive reporting tells you where
customers are abandoning your forms, right down to the
individual field!
This powerful Smart-Form feature is absolutely vital
to fine-tuning your form and building it's completion rate
over time.
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Context-Sensitive Help
When you define 'help text' for a field on your form,
Smart-Form automatically puts a 'help' icon
beside the
field. When a user clicks the icon (or presses F1 in Internet
Explorer) a help panel appears, with your help text displayed.
The user can then leave the help panel open and the help text will change
as they move from field to field, guiding them through to form completion.
This is a key part of keeping your visitors moving through your
form. Naturally, we use it on our own member
Registration form (uhm, that's a hint by the
way) !
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Dynamically shorten your forms
Using the customer's own answers to eliminate
questions or to show different questions depending on the answer to a
previous question can shorten the form and make the
questions more relevant to the individual user.
Naturally, a form that is shorter and/or more 'targeted'
to the individual user is going to be completed more often!
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Professional Validation Rules and Error Handling.
Just as important as validating user input is how
errors are handled when the user has made a mistake. Abrupt actions
or a form's unexplained refusal to go forward is a major source of lost
customers.
With Smart-Form validation, when things go off-track, the user sees a
message that you defined for the specific field, is returned to that field
and, if the user has the help panel open, the help text changes to match
the error field.
Instead of a frustrated or confused
customer, you get one who is thankful for the guidance.
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Secure SSL Connections
and Encrypted E-Mail
More and more users really do look for the little
'secure' padlock icon
in their
browser. Not only does it reassure your customers that
their data is secure, it really is unsafe to gather
information across the internet without it!
With Smart-Form /all/ your form submissions are secure and you visitors
can feel comfortable that their data is not going astray when they hit
'submit'.
Plus, an essential bit of security that is often ignored - why secure a
connection and then send the results in a 'plain text' e-mail ?
With Smart-Form your form
result e-mail can
be x.509 encrypted with a Smart-Form certificate that
is free (to Pro Account users) and is a snap to set up and use. |
With all of these ways Smart-Form can improve
your visitors' experience and get you more completed forms, why
not register now for a
free trial?
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