For Pro account members, Smart-Form's conditional processing allows you to place targeted cross-sell advertising of your own (typically on the Thank-You page).

Smart-Form does not place any third party advertising on any of your forms.

SSL Secure Connection

An absolute must if you are serious about taking visitor responses online. Many visitors simply will not compete forms without it. Using your hosting provider's may be free, but almost always generates security warnings that will put visitors off.

You can easily integrate your Smart-Form with PayPal and take credit cards online, even if your customer does not have a PayPal account.

Available to paid Pro Account subscribers only.

All versions of Smart-Form offer you several alternatives for creating the form it displays for your visitors.

	Use Existing / Standard HTML Forms Use your existing valid form HTML or paste valid HTML from your external editor program.
	Page Designer - No Coding Required Page Designer lets you easily design your forms online in minutes, no need to fuss with HTML, Javascript or other technical issues. Use your own colors, fonts and other styles. Easily include field validation and context-sensitive help for your users!
	Use one of our Pre-Defined Form Templates We are gathering a collection of commonly used generic forms that you can just select to be copied to your account. Once copied, you can go ahead and use Page Designer to edit the form to suit your needs.
	Custom Forms Don't see what you want in the Smart-Form Templates?  Don't want to bother with HTML or Page Designer? Just ask us for what you need! Rates are very competitive because we want your business!

There seems little point in providing a nice safe secure SSL connection for your visitors, and then sending the results by e-mail, in plain view!

All accounts can use Smart-Form's X.509 encryption to ensure that form-results are delivered safely, unreadable by any prying eyes along the way. Smart-Form's X.509 is a snap to install and use and will automatically decrypt your form results when they arrive in your Outlook, Outlook Express or Netscape inbox.

Pro account users can use PGP encryption if they wish. This is a convenience only for our Pro customers who may already have PGP encryption keys in place. Smart-Form does not however offer technical support for the PGP product. Smart-Form users wishing a fully supported encryption solution should opt for Smart-Form's X.509 Encryption.

All versions allow you to designate any field as 'Required'. Smart-Form will automatically mark those fields as 'Required' when your form is displayed, so that your visitor will always know which fields are required, before they press 'submit'.

Smart-Form validation options include:

• E-Mail Field
• Required (not empty)
• Password with named confirmation field
• Date with specified format
• Length with minimum and maximum lengths
• Integer
• Range with minimum and maximum values
• Regular Expressions - a very powerful method of validation through pattern-matching. For advanced users.

When you install Smart-Form's Anti-Robot Spam Protection on your form, your users will see an Image containing a unique 4 or 5 letter security code. They must manually enter the displayed code into a special security code field on the form. That prevents 'Robots' from spamming your form, since they cannot read the security code from  inside the image.

Multi-Page Forms

Members of both account types are able to create forms with as many pages as they wish.

There is no limit to the number of form questions for any of the accounts.

We show a default thank-you page when you create your form.

You can upload your own custom thank-you page or if you wish, have no Thank-You page at all.

One of the key features for improving form-completion rates, Smart-Form's great context-sensitive help allows paid account members to define help text to be shown for any field.

Help text is shown in the Smart-Form Help area, which is opened when the visitor clicks a Help Icon, or by presses F1 in any field (Internet Explorer users only), or clicks a separate link, if you chose to place one or more in the form.

Smart-Form automatically inserts a Help Icon into the form for each field that has had help text defined.

The Smart-Form Help area is not a 'window' in the traditional sense and so is shown even if the visitor has 'popups' blocked.

Smart-Form automatically generates a help index and shows the appropriate text for each field as the user moves from field to field in the form page.

The visitor can 'close' the Help area at any time or simply drag it to another place in their browser, so it is never 'in the way'.

With well defined help text and strategically placed Help links, Smart-Form's context-sensitive help will get you more completed forms, all by itself!

Pro account members can pre-populate any form field with default values, simply by including the field name and default value in the link to their Smart-Form form.

Pro account members can have their forms re-directed to any URL when the final page is submitted, by-passing the Thank-You page (if any is defined).

That way, you can bring your visitor to any site you wish once their form is completed.

A great tool for doing follow-up advertising or cross-selling!

Another important key to increased form completion rates, conditional processing allows you to skip one or more form pages depending upon the answer(s) given by the visitor, on a previous page.

For Pro account members this allows shortened forms, eliminating irrelevant questions and making it easier for your visitor to continue on.

You can also conditionally show sections of a page, again based on the answers a visitor gave on a previous page, or on the value passed by the link to the form (see pre-populate forms, above).

That allows you to conditionally include questions on a form page, that would otherwise be hidden, without having to create a whole new page.

Not only does that make your forms more relevant to each user, it is another great way to do cross-selling and targeted advertising from your Thank-You page!

For example, if your form is a Loan Application, and the visitor selects 'Car Purchase' from your 'Loan Purpose' drop-down list, why not conditionally SHOW a car-insurance advertisement on the Thank-You page ?

E-Mail Delivery - Text Format

All form results can be delivered in 'text' format (encrypted of course, if you have chosen to use one of the delivery encryption options).

Results are formatted in plain text, one field per line with the Field Name followed by the visitor's input value. All form fields are included.

Both account members may provide an HTML 'Delivery Template' for each form that can be used to deliver formatted form results, suitable for printing and offline use.

Only form fields included in the HTML Delivery Template are results allowing you control over which reported.

Like all delivery format options, results are encrypted if the you have selected one of the encryption options for the E-Mail recipient(s).

Delivery of results in CSV data format is available to paid account members and is suitable for upload to your own database or spreadsheet. Options allow you to

• select which form fields are to be included
• the form field sequence to be used
• whether CSV column headings are to be included or not.

Results are encrypted according to the encryption settings selected for the recipient(s).

Results can be delivered in XML format, for paid account members. As with CSV you can select which fields are to be included and in what sequence. Results are encrypted according to the encryption settings selected for the recipient(s).

Delivery of results in XML format is available to paid account members. All form fields are included and encrypted according the recipients encryption option settings.

Pro account members may define multiple recipients for each form, and each recipient may have a different format specified.

That way, you can have results delivered in both HTML and XML format for example, the HTML being perfect for printing and offline use, while the XML data is great for updating a database.

You can define a field in your form that contains your visitor's email address, and if the visitor supplies a valid address there, a copy of their completed form will be forwarded to them.

You can have the form decide who in your organization who should receive the results, based on user selections or input when they are completing the form.

For example, you can have different result recipients based on the user's selection in a State or other drop-down menu.

Pro account members can opt to have selected recipients receive form data in attachments rather than in the e-mail body. Again this is perfect for uploading accumulated form results to a database.

Smart-Form 'Forms Completed' reporting is available to all accounts, and provides a summary of forms submitted, by date. 

Page-Level Tracking ()

Page-Level Tracking tells you which specific pages of your forms are and are not being completed, even for those that do not follow through to the end. That allows you to see where users are dropping off and adjust your form for accordingly if appropriate, for maximum effectiveness.

Field-Level Drop-Off Reporting ()

For Pro account members only. When a visitor abandons your form in the middle of the page, Smart-Form will track which fields were not completed. This powerful reporting tool then allows you to see the overall visitor behavior pattern and to identify 'stop' questions, that may be causing unnecessary user drop-off.

It is not uncommon for a simple change in wording, or, use of Smart-Form's conditional content feature, to eliminate the sticking point.